The great investor Warren Buffet once asked, "Why not invest your assets in the companies you really like?" Well, as Mae West said, "Too much of a good thing can be wonderful." What Buffet was getting at was the tendency of some people to focus too narrowly on numbers, analysis, and "hot tips" when choosing a stock. The idea is that your own preferences can teach you a lot about what a company will do.

If you look at the Walt Disney Corporation and available Disney stock information, you can tell pretty quickly that it's the kind of company Mr. Buffet would call an attractive investment. It has had a nearly uninterrupted streak of growth since its founding in 1923, it had revenues exceeding thirty billion dollars last year, and employs about 130,000 people. Walt Disney products affect the lives of millions daily.

The success Disney has experienced is a direct result of the way consumers have felt about the company--they've responded positively to a certain roster of characters and products for many years. You too may enjoy many Disney related products, movies, and parks. The available Disney stock information makes it the perfect example of a long-term investment stock.

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